Today, we are releasing an open-source Model Context Protocol (MCP) server that exposes our web search API to AI agents and developers through a familiar and common interface. It's also worth taking a look at our Bing Playground and performing a few searches to see it all in action. The Bing search URL found at images.webSearchUrl in the official API can be found at inline_images.see_more_link in ours. Returned in the images.value key (array of images) in the official API, our API returns the equivalent in the inline_images.items key (array of images). The date attribute in our API will return the date displayed in the result, though it can be in the form of a formatted date (e.g. Oct 29, 2020) or a relative date (e.g. 3 days ago).
Optimizing for Visibility in Bing Generative Search
- TensorRT-LLM is a tool that helps reduce the time and cost of running large models on NVIDIA GPUs.
- There is a a significant difference between how organic results are presented in Microsoft Edge and other browsers.
- Currently, BGS only activates for a small number of queries.
- What insights can we gain about influencing Bing Generative Search (BGS) to display specific URLs in its summaries?
- If you don’t already have an account with us, your first step is going to be signing up for an account (we offer a free account with 100 free searches per month).
- The Bing search URL that would be found under webPages.webSearchUrl in the official API can be found under search_metadata.bing_url in our API.
When building summaries, the system evaluates documents responsive to the query but, if the top results are repetitive, it will explore documents responsive to related queries as well. Overall, Bing’s experience provides more (albeit mixed) visibility to the organic search results, which potentially helps lessen the impact of the summaries on clicks. When you enter a query in Bing, if the query is identified for an AI-enhanced search result, you will receive a BGS summary. In Google AIOs, the summary pushes the organic search results further down the page for both mobile and desktop. Bing Generative Search (BGS) is an AI-enhanced search result page that uses traditional search results, large language models (LLMs), and small language models. Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results.
Bing Is Copying Google Search's AI Overviews
Bing will soon prioritize AI-generated answers alongside traditional search results. The analysis of the SERP positions for the 18 URLs linked in the documents reveals a clear preference for top-ranked URLs, especially those in the top 2 positions. Given the limited data from just 18 queries, it’s too soon for definitive conclusions, but early observations offer some insights. What insights can we gain about influencing Bing Generative Search (BGS) to display specific URLs in its summaries?
It does have easy to access links, but the links feel like a secondary part of it, so it still feels like maybe it's not as accurate as it could be. Google's AI in search feels so intrusive and takes up so much of the page. While Google's AI mode is not available to everyone, the current search is pretty easy to beat. The interface is simplified and doesn’t show traditional web links, but users can still access them through other options. It is similar to what Google is testing with its own AI Mode for search. With the explosion of e-commerce and online search activity, every new product leaves a digital footprint, from Google Shopping listings and reviews to news mentions.
Will each query have an AI-generated page experience as robust as these examples? So far, we have seen the BGS experience for a small number of queries. This development promises to have a sizable impact on user experience as well as the visibility and engagement with the organic performance of content.
- This design reduces visual clutter, enhancing user experience by making the summary more visually accessible.
- The Bing search URL found at images.webSearchUrl in the official API can be found at inline_images.see_more_link in ours.
- 28.3% of URLs were found to not rank in the top 20 results for the query.
- With the explosion of e-commerce and online search activity, every new product leaves a digital footprint, from Google Shopping listings and reviews to news mentions.
- A key distinction here is that Google uses text fragments in URLs to highlight relevant excerpts directly on the sourced document page, enhancing the specificity and transparency of the citations.
- Leveraging both Large Language Models (LLMs) and Small Language Models (SLMs) marks a significant milestone in enhancing our search capabilities.
Example Query Parameter Changes
This new style is similar to other AI search engines like Perplexity, but Perplexity is a lot better overall in my opinion. Some answers even include direct links to the websites for more details if you want to explore further. At the bottom of these summaries, you’ll find citations to check the sources. The search just looks like a page with text, which does the job but is hard to want to use more than once.
The new Bing Generative Search experience is rolling out to a small wave of users now, and will likely make its way to more Bing users over the coming months. There's a growing concern in the industry that websites that create content for free will eventually go out of business if AI bots scrape that content to present it directly in a chat window or search page. Microsoft says it continues to evaluate the impact that AI in search is having on websites in terms of direct traffic and readership. When you purchase through links on our site, we may earn an affiliate commission.
Step 1: SerpApi Account
Bing Generative Search is the latest entry into AI-enhanced search results. This approach not only aids in ranking for targeted keywords but also leverages the system’s broader criteria for content selection, potentially capturing additional traffic from related searches. This aspect of personalization in search results could customize the information to more closely address user needs.
Instead of showing a list of blue links you usually see in search engines, it gives AI-generated summaries of answers. The Copilot Search mode will show a summary of what the user is searching for right on the page, including links to sources as well as to image and video searches. The images.readLink attribute in the official API which provides the URL for the equivalent API image search can be found at inline_images.serpapi_link in our API.
It states “This summary wan generated using AI based on multiple online sources. In BGS, you have to select the information icon to see any type of warning to the searcher. You do not have to be signed in to Bing for the AI summary to appear. This provides more specificity and transparency regarding how the information in the summary is verified. A key distinction here is that Google uses text fragments in URLs to highlight relevant excerpts directly on the sourced document page, enhancing the specificity and transparency of the citations. To see the links, you have to select the arrow under each section.
Returned in the webPages.value key (an array of results) in the official API, our API returns the equivalent in the top level organic_results key (an array of results). Next we're going to authenticate via the api_key query parameter and remove the headers entirely as they're not necessary for any calls to our endpoint. The search page will also list the sources that the AI-generated text was created from below the answer, and will even present traditional search results in a sidebar on the right for those who are uninterested in Bing's curated AI experience. Microsoft has announced a major update to Bing Search that overhauls the search results page with AI at the heart of its experience.
I identified queries that trigger BGS results by entering the query “bing generative search” in the Bing search box. This suggests that for your target query, securing a spot within the top five organic search results dramatically increases your chances of visibility in BGS summaries. Bing has stated that its answer summaries are created “by combining the power of generative AI and large language models (LLMs) with the gtbet casino login search results page.”
Microsoft isn't the only company adding AI-generated results to search pages. The company claims this new experience maintains the same number of clicks to websites that traditional search does, but time will tell if that's true. This new AI search experience has been built from the ground up with this concern in mind, Microsoft says. It will break down that answer into a document index that can provide more information about particular subjects within that search query if you'd like to learn more. At the very top of the page will be an AI-generated answer created by large and small language models that have reviewed millions of sources to provide the most accurate answer. Currently available to a small subset of users, Bing Search now incorporates AI-generated answers in addition to traditional search results directly on the search page.
The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date. Due to the sheer number of different possible response objects available, I'm only going to cover a few of them directly in this blog post. While the previous steps have all been quite straightforward, the changes to the response format handling will likely be the most involved for you depending on how much of the data you have been using. All of the above query parameters, with the exception of textDecorations and textFormat can be used as-is or ported to use with our API. The official API's response format differs from our own so there are still changes to make, but we're part way there.
Significantly more is available on these organic results when using our API, so don't forget to check out the Bing Organic Results API documentation page. When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API. The Bing search URL that would be found under webPages.webSearchUrl in the official API can be found under search_metadata.bing_url in our API. Google is also adding Gemini-based answers to search results too, which appear at the top of the search result page.
